Business

Link in Bio for Small Businesses: Turn Social Followers Into Customers

How a small business can use one link for orders, bookings, menus, location, reviews and WhatsApp, so social media followers become paying customers.

By the LinkPre team2 min read

Your customers follow you on Instagram because they like what you make. Then they want to buy it, and suddenly they're hunting for a phone number, a menu or your opening hours.

A link page puts the answers in one place.

What customers look for first

3

things most customers need: what you sell, where you are, how to buy

1 tap

is the goal for ordering or booking

24/7

your page keeps answering questions while you work

The layout

  1. 1

    What you sell, in one line

    "Fresh sourdough and cakes, baked daily."

  2. 2

    How to buy

    Order online, book a slot, or message on WhatsApp. One clear button first.

  3. 3

    Where and when

    Address, map link and opening hours.

  4. 4

    Proof

    A few reviews or customer photos.

  5. 5

    Everything else

    Socials, gift cards, newsletter.

Small details that win customers

  • Update hours on holidays. Nothing loses trust faster than a closed door.
  • Show prices or a menu if you can. Fewer questions, more orders.
  • Add a QR code at the counter and on bags so in-store customers find you online. See how to use a QR code.
  • Use your brand colors so the page feels like your shop.
From a post to a sale
  1. Step 1Customer sees your post
  2. Step 2Taps your bio link
  3. Step 3Orders, books or messages
  4. Step 4Comes back again

Questions people ask

Does a small business need a link in bio?

If customers find you on social media, yes. It gives them one place to order, book, find you and read reviews.

Can I sell products from my link in bio?

LinkPre includes a store and products section on Pro.

Can customers book appointments?

Yes. LinkPre Pro has a booking calendar.

How much does it cost?

Free to start, and Pro is $1 a month.

Turn followers into customers.

Create my link

Details about other products come from their public pages and third-party reviews and can change. Check each provider's site for current pricing before you decide.

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