LinkedIn gives you a few places to add links, and most people either leave them empty or fill them with five things nobody clicks.
A better plan: one link, in the right places, that shows a recruiter or client everything worth seeing in one scroll.
Where links go on LinkedIn
- Contact info: add a website, and pick a label like Portfolio.
- Custom button or link on your intro section, where available on your account.
- Featured section: pin your link as a card near the top of your profile.
- Your About section: mention it in the last line.
Why one link wins on LinkedIn
People reading LinkedIn are usually deciding something: interview this person, hire them, reply to them. Every extra click slows that decision down.
- Step 1Sees your headline
- Step 2Opens your profile
- Step 3Clicks your portfolio link
- Step 4Shortlists you or moves on
What they want to see after the click
- 1
A one-line summary
What you do and the kind of work you want next.
- 2
Two to four projects
Each with the problem, what you did and a result.
- 3
Experience and skills
A short, honest list that matches your target roles.
- 4
Proof
A testimonial from a manager, client or teammate.
- 5
How to reach you
Email and a booking link for a quick call.
Match the link to your headline
If your headline says "Product designer for fintech," the first project on your page should be fintech. Consistency makes you look focused, and focused people get hired.
Questions people ask
Where should I add a portfolio link on LinkedIn?
In Contact info, in the Featured section as a pinned link, and as a line in your About section.
Is a link in bio page good for LinkedIn?
Yes. It gives recruiters one place to see projects, experience, testimonials and how to reach you.
What should my portfolio link include?
A short summary, a few strong projects with results, skills, a testimonial and contact details.
Is it free?
LinkPre is free to start. Pro adds projects, experience and certifications for $1 a month.
Make the link recruiters click.
Create my linkDetails about other products come from their public pages and third-party reviews and can change. Check each provider's site for current pricing before you decide.