How to Add a Link in Bio on Instagram (and Make It Work)

Adding a link to your Instagram bio takes about thirty seconds. Getting people to tap it is the real work.

How to add the link

1

Open your profile

Tap your profile picture in the bottom right of the Instagram app.

2

Tap Edit profile

It's the button under your bio.

3

Find Links

Tap Add link, then Add external link.

4

Paste your URL

Add a title if you like, then tap Done.

Instagram now lets you add several links, but only a few show at a time. One good link page still beats a stack of separate links.

Why one link page beats a plain link

A direct link sends people to a single destination. A link page lets them choose. That's the difference between "one place" and "the right place for each person."

What to put on it

• Your best thing first. The offer, video or product you want most attention on.
• Your bio, short. One line on what you do and for whom.
• Proof. A testimonial or a couple of past projects.
• A way to book or buy. Fewer steps, more taps.

Six habits that get more taps

1. Say it in the caption. "Link in bio" is fine, but "Tap the link in my bio to book" is better.
2. Match the post. If the post is about a recipe, point to the recipe first.
3. Refresh weekly. Old links kill trust.
4. Use Stories. Add a link sticker and mention your bio.
5. Keep it short. Five to seven items at most.
6. Check your numbers. Look at which link gets tapped, and move winners up.

A simple way to measure

LinkPre shows how many people opened your page and what they tapped. Change one thing at a time, wait a week, then compare. That's how you find out what actually works.

Questions people ask